Productivity & Growth Joseph on 18 Jun 2008
IF ITS GOOD ENOUGH FOR APPLE
DRIVING INNOVATION THROUGH NEW BUSINESS MODELS
Innovation can bloom even in a grim economic climate. If anything, the slowdown may foster creativity.
–Wired Magazine
High energy prices, the tightening of commodity supply and the credit/housing crisis have caused US economic growth to slow to a crawl. Growth in GDP was an anemic 0.6% for the 4th quarter of 2007 and 0.9% for the first quarter of 2008. As a result, small and medium size businesses are being advised to cut costs, reduce inventories and revamp marketing.
But astute business owners and senior executives recognize that, in fact, the recession presents an opportunity to test an enterprise’s most fundamental business assumptions in order to determine the most effective—and profitable—way forward.
Successful large companies have, for a number of years, approached this situation through the use of business modeling, and increasingly, smaller businesses are turning to this tool for innovation, which today empowers them to compete more effectively in a recession—and can do the same for you. Continue Reading »