E-business & Marketing & Growth Kamran on 17 Oct 2007 06:20 am
3 Tips to Increase Your Landing Page Conversion Rate
Many internet entrepreneurs upload a Landing Page and then wait for the money to roll in.
But usually, even if they get a good number of clicks from referral sources like PPC ads or AdWords, the visitors would not turn into subscribers, or buyers. They would not “convert.”
Here are three things you can do to increase your conversion rate.
1) Make sure the copy of your AdWord and the Title of the Landing Page are identical or use the same key phrases. Otherwise, your visitors will think they are not quite at the page they thought they would be. Disappointed visitors hesitate to do your bid.
For example, if your AdWord copy reads “Free Vacation” your Landing Page title should also read “Free Vacation” but NOT “Free Getaway” or “All Expenses Paid Vacation” etc.
2) Do NOT include ANY navigational links on the Landing Page. There should be ONLY ONE link — the button that you want your visitors to click, or the form that you want them to fill and its SUBMIT button.
If you give your visitors any chance to wonder around and “explore” other alternatives they will.
3) Personalize your registration form (if you have any) or the action button by publishing the photo of a good-looking Host, or your own photo.
The research shows that visitors convert at higher rates if they feel that the Landing Page is operated by warm-blooded humans like themselves but not by a cold server sending pages from the top of a dusty server rack somewhere.